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  /  Uncategorized   /  Crompton Greaves launches built-in kitchen appliances

Crompton Greaves launches built-in kitchen appliances

Crompton Greaves Consumer Electricals Ltd. has acquired the Butterfly Gandhimati Appliances and has entered the built-in kitchen appliances segment. It aims to garner a double-digit market share in the medium term. Moreover, Crompton has leveraged its new research and development centre and traditional strengths in designing motors and electronics.

The product range will be initially launched in ten city clusters including Mumbai, Bengaluru, Delhi, Hyderabad, Kolkata and Chennai among others. Slated to launch in the second quarter, one will find products at exclusive brand outlets called Crompton Signature Studios. Also, they’ll be available at leading kitchen dealers, regional retail stores, multi-brand outlets and e-commerce players.