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Backlit white glass feature staircase for tech store

London-based Wilkinson Eyre has designed the Dyson Demo, which was to create a dynamic concept store that reflects the technology brand where one can test products and explore the way they work.

Wilkinson designed the first Dyson  showroom in Paris in December 2000, pioneering the concept of displaying Dyson vacuum cleaners like sculptures in a gallery. Thus, Dyson Demo displays the products on plinths like artwork, while the technical information is communicated on the video walls. The 200 sq. m. space ensures that the customers can access a wide variety of information from conceptual details to the innovative technology used by the brand. The firm has worked on the space layout and entrance façade and added a backlit white glass feature staircase which glows as it links two levels of product display, in the black space.

The upper floor provides a double-height entrance space while the mezzanine incorporates a glazed balustrade balanced on a sharp chamfered soffit, overlooking Oxford Street and Selfridges. A continuous line of video screens shows films and images of Dyson on both floors.

The showroom immerses visitors in its experience through its dynamic settings.