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  /  Focus Projects   /  Modern femininity expressed in Mumbai retail store

Modern femininity expressed in Mumbai retail store

Mumbai-based Quirk Studio have designed Fancy Pants, which presents a lavish, modern, feminine and colorful flagship store that reflects the brand’s tagline: ‘Be fierce, be fancy’.

The project design is inspired by the Japanese sakura (cherry blossom). The pale pink-and-white color theme explores the feminine aesthetic with a cherry blossom tree and ceiling installation incorporated to highlight the theme. The overall layout accommodates all the essentials while ensuring seamless circulation. Natural light and lush green trees are important assets to the store’s location.

The store is conceptualized in a neutral color palette with clothing adding a vibrant element to the space. White brick walls with grey concrete finish tiles and cane accents comprise the minimalistic finishing of the interiors. Chic rose-gold racks and tables brighten up the look without overpowering the feminine design identity. Sage-colored doors add a further light-hearted and dreamy aesthetic while balancing out the pink. The retail store thus spells all things cheerful and feminine with its muted color palette and the hot pink neon sign, perfectly encapsulating modern feminine flair.