ifj

Apart from the entrepreneurial spirit, a successful businessperson must always remain motivated and optimistic. Here’s Ar. Sumit Dhawan, Founder & Principal Architect at Cityspace’ 82 Architects, Gurugram, has to emphasize:

• Increase Visibility

One might be lucky to get referrals and widespread reach through word of mouth, but they must establish themselves in the industry. Approach and build contacts to introduce yourself, as producing quality work isn’t enough. Maintaining public relationships is equally opportunities to create new opportunities and attract new clients to grow your business.

• Specialise to make oneself indispensable

One must develop a particular area of expertise and market themselves as a specialist, as clients would always prefer over a general company that provides several services and products.

• Use social media

Social media increases the company’s reputation and reach, so apply effective strategies to multiply the list of potential clients and maintain a strong digital presence.

• Enjoy themselves

One must remember why they are in the business in the first place, and maintain a healthy mental state to produce high-quality work.