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Crafting unique identities in hospitality spaces

Text: Ar. Nikita Bajaj Pathak, Founder, Design21, Gurugram

In a world increasingly homogenized by chain hotels and predictable menus, the hospitality industry is experiencing a shift. Modern-day travelers crave authentic experiences, where the place pulsates through every detail. There is an increasing focus on creating immersive experiences, where the cultural tapestry of a destination is woven into the fabric of the hotels. It demands a deep understanding of the local context – the history, traditions, and stories that give a place its unique voice. This understanding then translates into every aspect of the guest experience, from the architecture that reflects regional styles to the ingredients that grace the menu.

Creating an identity in hospitality design often involves an interplay between tradition and modernity. This approach upholds the authenticity of the local culture while catering to the evolving tastes of a global audience. The Amayaa Hotel in Varanasi is an adaptive reuse of a historic building, merges traditional motifs with sleek, contemporary design & state-of-the-art amenities. The utilization of locally sourced materials, indigenous art, and regional architecture creates an environment that immerses visitors in the locale. A coastal resort might incorporate elements inspired by the nearby fishing villages, fostering a connection between the space and its surroundings.

Themed spaces, strategically positioned to unfold like chapters, immerse guests in a journey of discovery. Cultural exhibits strategically placed along pathways further enhance the narrative, providing insights into the local customs, crafts, and traditions. Integrating eco-friendly materials, energy-efficient technologies, and sustainable practices into the design process aligns with global trends. Eco-friendly materials such as bamboo, sandstone, and reclaimed wood in its construction, promote sustainability while celebrating the richness of the region’s natural resources.