FORMICA commences its first flagship showroom in New Delhi
FORMICA inaugurated its premier showroom at SouthEx, Delhi, which offers premium surface solutions for Indian interiors with its flagship products — FENIX and DecoMetal. The inauguration was graced by Mr. Ajay Khurana, MD, Formica India along with Mr. Hemant Sood, President, Indian Institute of Interior Design.
FENIX, one of the most popular products that Formica distributes, enhances the look and feel of surface interiors. Sustainable materials used in its products alongside the matte surfaces make it an obvious choice for premium interiors. Manufactured by ARPA Industriale and exclusively distributed by FORMICA in India, it is expected to be one of the core products at the showroom.
DecoMetal is a range of decorative metal laminates manufactured by Homapal in Germany and exclusively marketed and distributed by FORMICA in India. It imbibes an urban design philosophy into High-Pressure Laminates by combining the visual appeal of metal with the flexibility and practicality of a laminate.
Mr. Ajay Khurana, Managing Director of FORMICA India said, “We are enthralled to inaugurate FORMICA’S first legacy showroom in India. The outlet would act as a point of interaction and experience for customers looking to purchase FORMICA products. Customers can choose from FORMICA’s premium surface solution range that comprises multiple variants of FENIX and DecoMetal, and thus enhance the look of their spaces with premium interior solutions that resemble quality and luxury.”
The outlet spanning 3,000 sq. ft. is designed by MUSA, which works with material technology companies under Broadview and their brands. The showroom from FORMICA expects positive attention from the architect and interior design community.