Abstract facade for Noida jewelry store
New Delhi-based Group DCA has designed the Tribhovandas Zaveri jewelry store in Noida, which was to envision a flagship store that redevelops the brand’s identity and aligns with their business expansion plans in north India.
Spread across 6000 sq. ft. and three levels, the external façade is developed as a singular built mass to maximize the interior volume for spatial optimization. It is an abstract arrangement of square and rectangular shapes accentuated by cove lighting with a series of golden strips.
The visual impact of the space is emphasized by a calm color palette. The central area houses the articles in a glass display positioned under a false ceiling painted in lustrous gold and wall elevations on either side of the counters have glass display cases. Columns inside the complex are infused with mirrors and walnut wood-textured laminate and lined with golden borders. The installation of mirrors in varied sizes creates an interesting illusion. The wall behind the cash counter is finished in abstract textures of beige marble, contrasting with the floor color palette.
The couches in the front area use fabrics that complement the beige and wooden color scheme, adding a sense of warmth and hospitality. The design is a balance between cost control, cost-effectiveness, and consistency that contribute to the values of the brand legacy.
