Blend of tradition and contemporary for Bhopal jewelry store
Photography: Suryan and Dang
New Delhi-based groupDCA has designed Anand Jewels in Bhopal, which is a jewelry store spanning 3688.8 sq. ft. The design language incorporates Indian heritage in its craftsmanship and artisanal detailing, as the client wanted to preserve tradition through their multiple retail stores and collections. The firm and client have shared a professional relationship for almost twenty years, so the former decided to respect the client’s wish to reiterate the brand identity.
Located in DB Mall, the store is built on an unusually-shaped site that creates different pockets of floor plates to display the collections. It allows the patron to enter and discover the spaces under categories of gold, diamonds, kundan, polki, and more. The VIP zone is designed with scarlet walls and an intimate setting focused on large-scale requirements for weddings and ceremonies. The section features golden accents against the bright-colored walls inspired by Indian weddings and heirloom jewelry. Bespoke wall modules and vitrines are rendered with a dark wooden finish with deep blue and burgundy undertones, with curated tables, warm teal armchairs, ornate table lamps, and display modules.
The central jewelry display features gilded jaali work, which is continued in other sections of the store. Bevelled vertical mirrors are positioned to amplify the reflection, and create expanse and grandeur. Monochromatic flooring remains minimalist, but the checkered pattern lends a visually distinctive character. Following the clean lines in the space, the coffered ceiling is inspired by the floor’s geometrical design.